JOHN R. KENNEDY

P.O. Box 5856 · Boston, MA 02114 · (617) 720-8417

Email: [email protected]

OBJECTIVE

Seeking a challenging Internet marketing position utilizing my combination of discerning business acumen and seasoned expertise acquired through professional sales experience. DIRECT MARKETING AND SALES SKILLS Responsible for developing and implementing marketing plans and strategies. Consistently exceeded sales goals by establishing and maintaining a multitude of repeat customers in the real estate, financial services, radio advertising, and software industries. Generated sales with corporate, commercial, and retail clients. Successfully created and maintained databases for prospecting, tracking all leads, and fulfillment of the sales funnel. Established and responsible for all lead generation through the Internet, direct mail, telemarketing, and promotional fulfillment. Managed all aspects of the budgets including promotion, sales, and distribution. Effectively resolved all consumers difficulties within the customer service/sales arena. Prospected, qualified, and maintained strong relationships with Executive level management. SOFTWARE/ INTERNET SALES SKILLS Marketing and reselling of Baan ERP software implementation and consulting services. ERP lead generation through direct mail, Internet marketing, telemarketing, and fulfillment resulting in over $3 Million in sales and consulting revenue. Established contact with top executives and MIS executives for midmarket companies. Created, developed, and maintained marketing information systems for New England sales region. Responsible for all lead generation through direct mail, telemarketing, and promotional fulfillment. Established and maintained contact with top executives for Fortune 1000 companies and coordinated all sales appointments and information requests. Developed media contacts for Internet ad placement. EXPERIENCE SE Technologies/Scandium Technologies—Boston, MA 1997 to present

Inside Sales Manager ERP New England/Midwest

American Appraisal Associates—Boston, MA 1994 – 1996

Marketing Specialist

Bauer Financial Reports—Coral Gables, FL 1993

Account Sales/ Client Services

Credit Collection Center—Miami, FL 1992 - 1993

Marketing Director/Client Services

WSHE-FM—Fort Lauderdale, FL 1988-1989

Account Executive

 EDUCATION Bachelor of Science, Marketing and Finance - Florida State University COMPUTER SKILLS MS Office, ACT!, TAS, and extensive Internet experience

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